📍 Remote | iGaming / Betting
ABOUT THE COMPANY
We are an iGaming company with over three years of experience and a team of 1,500+ specialists. Our portfolio includes 11+ successful products operating across Tier 1–3 markets. We actively scale new products and markets, building strong affiliate ecosystems and long-term partnerships.
Currently, we are looking for a Head of Marketing to lead acquisition growth and marketing performance for one of our products in Africa.
ABOUT THE ROLE
This role combines strategic ownership with hands-on execution. You'll be responsible for scaling profitable acquisition channels, launching new growth initiatives, coordinating multiple marketing teams, and driving overall marketing profitability. Reporting directly to the CEO, you'll play a key role in shaping the future growth of the product and expanding its presence across the region.
What you'll do:
- Own and drive the overall acquisition strategy across multiple traffic channels
- Scale existing profitable channels while identifying and launching new growth opportunities
- Manage and optimize paid acquisition activities with a strong focus on ROI and profitability
- Coordinate teams across Google, SEO, Influencer Marketing, SMM, Tipsters, Partnerships, and other acquisition channels
- Analyze channel performance and identify opportunities for scaling and optimization
- Build reporting frameworks and monitor key performance indicators
- Work closely with Product, Retention, SEO, and local marketing teams
- Manage testing roadmaps for new traffic sources and growth initiatives
- Make data-driven decisions on budget allocation and channel performance
- Launch and oversee partnerships with influencers, tipsters, and external traffic providers
- Optimize acquisition funnels and improve conversion efficiency
- Take ownership of traffic profitability and overall marketing performance
What we're looking for:
- 3+ years of experience in Performance Marketing, Growth Marketing, User Acquisition, Affiliate Marketing, or a related leadership role
- Experience managing multiple acquisition channels simultaneously
- Strong understanding of paid traffic ecosystems, digital marketing, and performance optimization
- Hands-on experience with at least one major acquisition channel (Google Ads, Facebook Ads, SEO, Affiliate Marketing, Influencer Marketing, etc.)
- Strong analytical mindset and data-driven decision-making approach
- Experience managing marketing budgets of $100,000+ per month
- Strong understanding of CAC, ROI, ROAS, LTV, ARPU, and profitability metrics
- Experience building, managing, or coordinating marketing teams
- Ability to work independently and take ownership of business results
- Strong communication and stakeholder management skills
- Experience in iGaming, Sports Betting, Affiliate Marketing, or Performance Marketing
- Experience working with African markets will be a strong advantage
- Curiosity, adaptability, and willingness to explore new traffic channels and growth opportunities
Why you should join us:
- Remote-first environment with flexible working hours.
- Competitive compensation package with paid vacation and sick leave.
- Opportunity to shape and scale new acquisition channels from the ground up.
- Direct influence on marketing strategy, growth initiatives, and business results.
- Fast-moving environment with quick decision-making and minimal bureaucracy.
- Collaboration with experienced iGaming professionals and established internal teams.
- Significant opportunities for professional growth and career development.
- Chance to contribute to the future expansion of the product across new markets.
📩 CONTACT
Sasha | Telegram: @Sasha_Mira | [email protected]