CRM Manager
📍 Senior | Remote
ABOUT THE COMPANY
We are an iGaming company with 3+ years of experience, 1,500+ team members, and a portfolio of 11+ successful products in Tier 1–3 markets.We are actively scaling new products and markets, building strong affiliate ecosystems, and strengthening our position within the industry.
ABOUT THE ROLE
We are looking for a hands-on CRM / Retention Manager to build and scale player lifecycle communications from the ground up.
You will be responsible for setting up CRM processes, launching multi-channel campaigns, and continuously optimizing retention performance. This role requires a strong ownership mindset and close collaboration with product and casino teams.
WHAT YOU WILL DO
- Set up and manage CRM processes in Customer.io: build segments, events, attributes, and messaging flows to ensure стабильная performance and target metrics delivery
- Launch and manage communications across channels: email, push, in-app, and personalized offers for different player segments
- Work closely with the Casino Manager on the activity calendar:
- propose CRM scenarios to support promotions
- prepare segments and offers
- launch campaigns on time
- Design and optimize bonuses and promo mechanics together with the Casino Manager to improve retention while controlling promo costs
- Establish a continuous optimization process for CRM flows (iterations, testing, improvements)
- Monitor key metrics and dashboards, identify anomalies, bottlenecks, and growth opportunities
WHAT WE ARE LOOKING FOR
- 2–5+ years of experience in CRM / Retention in iGaming or similar product environments
- Strong hands-on mindset — ability to both build and execute
- Experience working in fast-paced, product-driven teams
- CRM systems:
building journeys, segments, events/attributes, templates, campaigns; debugging, launching, and monitoring - Channel management:
Email / SMS / Web Push / In-App — setup, sending logic, frequency caps - User segmentation:
RFM, behavioral segmentation, lifecycle stages, VIP and anti-abuse triggers - A/B testing:
experiment design, execution, and analysis - CRM analytics:
ability to work with metrics and make data-driven decisions - Deliverability:
understanding and operational control (open rates, spam, inbox placement) - Advanced CRM setup:
dynamic variables, personalization, localization, UTM/tagging, content rules
WHY JOIN US
• Fully remote work: Monday–Friday, 10:00–19:00 (UTC+2)
• Competitive salary aligned with your expertise and contribution
• Paid vacation, sick leave, and an additional birthday day off
• Professional growth and continuous development opportunities
• Internal knowledge-sharing sessions and company events
• Fast decision-making processes without excessive bureaucracy
• Freedom from micromanagement and rigid hierarchies
• Opportunity to influence financial processes within a rapidly growing international business
• Dynamic environment with ambitious goals and expansion plans
📩 CONTACT Daria Arlys
Telegram: @arlysDariia
Email: [email protected]